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Brand management has been around for many years but since the mid-2000s the business community has gradually become more concerned with and involbed in the process of online brand management. Online brand management includes advertising, promotion, marketing, and consumer engagement. Online brand management also needs to address online reputation management or search engine reputation management issues.

Online reputation management is the process of showing people your message where your brand or reputation is being researched or discussed. Some online reputation management services offer very little value but there are a couple of premier services used by some of the elite clients in the world.

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